From Meal Planned to Doorstep:
Personal, MAHA-Aligned Meal Planning
MAHA Curated Meal Plans live inside the Free Portal and turn a
few minutes of dietary profile setup into a week of meals your body can actually
use. Every recipe is retrieved from a 50,000+ MAHA-curated library
(drawn from a larger 440K+ recipe corpus), hard-filtered for your
allergies, restrictions, food preferences, and processed-food tolerance.
One tap auto-populates an Instacart cart with your aggregated week of ingredients;
another tap pushes the plan onto a shared household calendar or emails it to a
family member. No hallucinated recipes. No random AI-generated dishes. Real
recipes, real ingredients, your real diet.
Six integrated capabilities, each designed to reduce the daily friction of eating
well: a dietary profile that captures your
allergies, restrictions, and preferences; an autoshopping
engine that aggregates your weekly ingredients; an online
cart populator that fills Instacart with one tap; a delivery
coordinator that schedules groceries to your door; a sharing
& calendar layer that coordinates the household; and a 50,000+
MAHA-curated recipe library doing the heavy lifting underneath.
Once your week’s plan is generated, the platform handles the rest. The
autoshopping engine populates your online shopping cart
automatically with the aggregated, deduplicated ingredient list —
every recipe’s quantities summed across the week, every item mapped to a
retailer SKU. Pantry staples can be suppressed so you don’t reorder what
you already have. From there, one tap coordinates same-day
grocery delivery through Instacart Connect: cart preview, brand swaps,
and checkout happen on the retailer side, then the delivery window arrives at
your door. The meals you planned on Sunday morning land on Tuesday night —
plan, cart, and doorstep stitched into one workflow rather than three apps.
1 · Dietary Profile Setup
Allergies, dietary restrictions, food preferences, and food-quality tolerance — captured once, applied as hard filters on every plan you generate after.
Allergen exclusion (peanut, tree nut, shellfish, soy, dairy, gluten…)
The engine behind the cart. Aggregates every recipe’s ingredient list across your generated week, scales quantities to your serving counts, and prepares a deduplicated shopping list ready to cart and deliver.
Unified weekly ingredient list with quantity aggregation
Cross-recipe deduplication and pantry suppression
Feeds the cart populator and delivery coordinator
3 · Online Shopping Cart Population
One tap pushes the aggregated weekly shopping list straight into your Instacart cart with retailer SKUs already mapped — brand, size, and unit pre-selected. Review, swap, checkout.
Instacart Connect auto-cart population
Retailer-specific SKU mapping (brand, size, unit)
One-tap brand swaps at the retailer level
4 · Grocery Delivery Coordination
Schedule same-day or windowed grocery delivery from inside the workflow. The same one-tap experience that fills your cart also picks the time slot and routes the order to your door.
Same-day and scheduled delivery windows
Driver tracking via the retailer app
Recurring delivery for repeat weekly plans
5 · Sharing & Calendar
Push the week onto a calendar with prep and cook time blocked out, or email a meal to a household member who handles the cooking that night.
Per-meal Share menu (email recipient, SMS on Pro)
Push to calendar with prep + cook time blocked out
Household coordination across multiple dietary profiles
MAHA-Curated · Foundation
6 · Recipe Library
50,000+ recipes curated for MAHA-aligned ingredient quality — drawn from a larger 440K+ corpus, embedded in pgvector for semantic search. This is the foundation every other layer pulls from.
50,000+ MAHA-curated recipes; 440K+ broader corpus
Saved meal plans (5 Basic / 10 Pro)
Meal favorites & condition-aware filtering
1 · Dietary Profile Setup
Before the first meal plan generates, the platform asks who you are at the table: what
you can’t eat, what you don’t want to eat, and how much processing
you’ll tolerate. Those answers become hard filters
on every recipe retrieved — not suggestions the model can override. Set the
profile once; the planner respects it forever.
01 Three Filter Layers, Applied as Hard Constraints
Allergies & Dietary Restrictions
If you can’t eat it, you never see it.
Common allergens (peanut, tree nut, shellfish, fish, egg, dairy, soy, wheat / gluten, sesame) plus dietary-style restrictions (vegetarian, vegan, pescatarian, halal, kosher) are stored on your profile and applied as exclusion filters on every retrieval pass — not soft hints. A recipe containing a flagged ingredient is removed from the candidate pool before ranking; it never reaches the meal plan, never reaches the cart, never reaches your calendar. Multiple profiles per household are supported on Basic and Pro so a peanut-allergic child and a pescatarian partner can each generate from the same kitchen.
Preferences are the softer layer: cuisine affinities (Mediterranean, Asian, Latin American, Middle Eastern, comfort-food American), macro targets (e.g. high-protein, low-carb, balanced), cooking-time tolerance (15-min weeknight vs. weekend project), and calorie budgets. These weight the retrieval ranker so the meals that surface lean toward what you actually want to cook — without crowding out the variety that keeps a week-long plan interesting.
The MAHA-aligned ingredient-quality lever. Choose your tolerance for processed ingredients on a NOVA-style scale — from whole-food only (NOVA 1, raw & minimally processed) through moderate processing allowed (NOVA 2–3, traditional pantry items) to convenience-friendly (NOVA 4 ultra-processed permitted with disclosure). The filter also enforces the MAHA-flagged additive list: synthetic dyes (Red 40, Yellow 5, Yellow 6, Blue 1), BHA/BHT, BVO, partially hydrogenated oils, and high-fructose corn syrup are excluded by default on the stricter settings. Your tolerance is honored across the recipe-retrieval pass, the autoshopping list, and the SKU map sent to Instacart.
If you log a chronic condition in your portal — hypertension, type 2 diabetes, hyperlipidemia, chronic kidney disease — the meal planner narrows the candidate pool further: low-sodium for hypertension, low-glycemic for diabetes, heart-healthy fats for hyperlipidemia, restricted potassium / phosphorus / protein for CKD. The condition filter stacks on top of your allergen and dietary-style filters; it does not replace them. Your diabetic, peanut-allergic, vegetarian profile gets meals that are all three.
The meal planner doesn’t stop at a recipe list. Each generated week threads
automatically into an aggregated weekly shopping
list — quantities summed across recipes, duplicates collapsed, pantry
staples optionally suppressed — and then one tap pushes
that list straight into an Instacart Connect cart with retailer SKUs already
bound by an internal ingredient-to-retail map. Review, swap, checkout. Same-day
delivery handles the last mile.
02 The Five-Step Autoshopping Flow
Generate → Aggregate → Map → Cart → Deliver
Sunday morning’s plan becomes Tuesday night’s dinner — without you stitching apps together.
Generate PlanProfile-filtered
›
AggregateQuantities summed
›
Map to SKUsRetailer-specific
›
Auto CartInstacart populated
›
DeliverySame-day to door
Each recipe in your plan ships with an ingredient list scaled to your selected serving count. The autoshopping engine collapses duplicates across the week (the 1 tbsp olive oil from Tuesday’s sear plus the 2 tbsp from Friday’s dressing becomes a single 3-tbsp line item), respects pantry suppressions (mark salt as on-hand and it stops showing up), and maps each line item to a retailer SKU via an internal ingredient-to-retail dictionary. The Instacart Connect API then receives the SKU list and builds the cart in your Instacart account. You land on Instacart with a populated cart ready to review, swap (preferred brand, alternate size), and check out. Same-day delivery completes the loop — the meals you planned on Sunday morning arrive at your door before you cook them on Tuesday night.
The meal planner’s capacity scales with your plan. The free tier is meant to prove the workflow; Basic and Pro raise the saved-plan ceiling, the dietary-profile slot count, and (on Pro) add SMS sharing and the AI Health Assistant for diet questions.
🍺
Free · Try the Workflow
$0 · Generate a meal plan, view the aggregated ingredient list, and export a manual shopping list. No saved plans; cart auto-population gated. A no-credit-card path to see whether the planner’s recipes match your kitchen.
🛒
Basic · Autoshopping On
$4.99/mo · Up to 5 saved meal plans, up to 5 dietary profiles (household coverage), one-tap Instacart auto-cart, 40 GB record storage, 2 AI lab extractions/wk. The full autoshopping loop for an individual or small household.
🍽
Pro · Family + Sharing
$9.99/mo · Up to 10 saved meal plans, up to 10 dietary profiles, 30 SMS shares/mo, AI Health Assistant for diet questions, 80 GB record storage, 5 AI lab extractions/wk. The plan for households coordinating across multiple eaters and schedules.
📍
Local Sourcing · On the Roadmap
An Instacart-style direct-to-door layer routed through local farms, farmers’ markets, and pasture-raised ranchers — same one-tap experience, cleaner supply chain. Not yet integrated; on the roadmap alongside the broader regional-supply build.
A meal plan that lives only in your head is a meal plan that doesn’t happen.
Every meal card in the planner carries a Share menu
and a push-to-calendar action — so a week’s
plan becomes a week’s schedule, and the household member who’s actually
cooking on Wednesday night gets the recipe in their inbox.
Share by Email
Open any meal card’s Share menu and send the full recipe — ingredients, instructions, macros — to a household member or anyone in your contacts. The recipient gets the meal as a clean, mobile-friendly email; no NexGenHealth account required to view it.
Send single meals or entire weekly plans
Recipient doesn’t need an account
Clean mobile-friendly email layout
Share by SMS (Pro)
Pro plans include 30 SMS shares per month. Drop a meal — or the day’s plan — into a text to your partner, your roommate, or whoever is on cooking duty. Faster than email, lands on a lock screen, and links back to the full recipe in the portal.
30 SMS shares per month on Pro
Twilio-powered delivery (US numbers)
Deep link back to the recipe in your portal
Push to Calendar
One tap pushes a meal — or the whole week — onto your calendar with prep and cook time blocked out. Wednesday’s dinner shows up as a 25-minute prep at 5:30 plus a 20-minute cook at 6:00. Sunday morning’s planning turns into Wednesday evening’s schedule.
iCal / Google Calendar / Outlook compatible
Prep + cook time blocked separately
Recipe link embedded in the event
Household Coordination
Multiple dietary profiles, one kitchen. Each household member maintains their own allergens, restrictions, and food-quality tolerance; meal plans can be generated per-profile and shared into a shared household calendar so dinner Wednesday is the same meal for everyone — or three different ones, surfaced together.
Up to 5 profiles on Basic, 10 on Pro
Per-profile filter stack respected on every generation
Shared household calendar view
4 · The 50,000+ MAHA-Curated Recipe Library
Under the surface, the planner is powered by a 50,000+
MAHA-curated recipe library — a hand-validated subset of a larger
440K+ recipe corpus, redesigned to swap out ingredients flagged by the MAHA movement
(synthetic dyes, BHA/BHT, BVO, partially hydrogenated oils, high-fructose corn syrup)
and aligned with the dietary considerations of the most common chronic conditions in
the United States. Recipes are embedded in pgvector and retrieved
through a hybrid sparse + dense search so “low-sodium, diabetic-friendly,
Mediterranean” returns only meals that actually match.
50,000+ MAHA-Curated Recipes
The curated subset prioritizes recipes whose ingredients clear the MAHA-flagged additive list (synthetic dyes, BHA/BHT, BVO, partially hydrogenated oils, HFCS) and whose macronutrient profile aligns with mainstream nutrition guidance. Recipes outside this subset are still reachable on demand from the broader 440K+ corpus — the curated set is the default, not the only option.
50,000+ MAHA-curated recipes
440K+ broader corpus available on demand
MAHA additive exclusion enforced at retrieval
Meal Favorites
Heart any meal card and it lands in a personal favorites list, retrievable from the recipe search box or pinned to the top of future plan generations. Favorites carry forward across sessions and devices — the recipes you already know your household likes get a head start on every new week’s plan.
One-tap favoriting from any meal card
Cross-device sync via your account
Favorites weighted higher in retrieval ranker
Saved Meal Plans
An entire week’s plan can be saved as a named template — “Week of holiday cooking,” “Low-sodium reset week,” “Travel-friendly meal prep.” Up to 5 saved plans on Basic, 10 on Pro. Re-run any saved plan against today’s pantry / cart with one click; the ingredient aggregation and autoshopping flow run fresh against the same recipes.
Up to 5 saved plans on Basic, 10 on Pro
Re-run against fresh pantry / cart state
Named templates for recurring weeks
Condition-Aware Curation
If you log a chronic condition, the library narrows further to recipes engineered around the dietary considerations clinicians typically recommend for it — hypertension steers toward low-sodium, type 2 diabetes toward low-glycemic, CKD restricts potassium / phosphorus / protein. The condition filter stacks on top of your allergen and processed-food filters; it never replaces them.
Engineered for the 10 most common U.S. chronic conditions
Filters stack — never replace each other
ICD-10 coded for clinical clarity
5 · Kids Lunch Mode — A Separate Pool for Kid-Friendly Meal Plans
Kids eat differently than adults — smaller portions, lower spice tolerance,
school-day formats (sandwich + sides, bento, lunchbox compositions), and a different
palette of safe-and-familiar ingredients. Blending kid recipes into a general adult
plan tends to produce confused weeks with neither audience well-served.
Kids Lunch Mode solves that by carving out a separate
retrieval pool of 11,000+ kid-focused recipes the planner can use
exclusively when toggled, and that are never pulled into your normal adult
plans.
One Toggle, Two Pools
Tick the Kids Lunch Mode checkbox in the planner and retrieval flips to the kid-focused vertical for every meal in that plan. Leave it off — the default — and retrieval returns to the adult pool with the kids vertical hard-excluded at the database layer. Adult plans never accidentally serve a chicken-nugget Tuesday.
Default OFF — adult-safe pool
Single checkbox flips the whole plan to kid-mode
Mutually exclusive: kid and adult retrieval never blend
11,000+ Kid-Focused Recipes
The kids vertical was assembled and imaged separately as a clean retrieval pool: portable lunchbox formats, kid-acceptable flavors, age-appropriate portion sizes. Every recipe still passes through the same allergen, dietary-restriction, and processed-food filters from your dietary profile — kid-friendly never overrides safety.
11,000+ recipes, all kid-focused
Lunchbox, bento, and sandwich-and-sides formats
Allergen + dietary filters still applied on top
Database-Level Isolation
The split is enforced by the recipe retrieval RPC itself, not at the application layer: the default query excludes the kids vertical, and enabling Kids Lunch Mode flips the retrieval to include-only the kids vertical. There is no path where a kid recipe leaks into an adult plan, regardless of UI state or session bugs.
Enforced in the Postgres RPC, not in JS
Default-deny on the adult pool
No cross-pool leakage by construction
Same Autoshopping, Same Calendar
A Kids Lunch plan flows into the same downstream tools as adult plans: the aggregated grocery cart, the one-tap Instacart export, the shared household calendar, and the named saved-plans list. Run a kid week alongside an adult week and combine the carts at checkout — one trip, two audiences fed.
Full Instacart autoshopping integration
Calendar export and email-to-family share
Saves as a named plan template like any other
Set Up Your Dietary Profile
Start free. Generate a week’s plan in under five minutes, see the aggregated shopping list, and decide whether the autoshopping and sharing layers are worth the upgrade. No credit card to begin.
